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There are five drivers that promote e-commerce.
The digital revolution has made it possible for almost all digital devices to communicate with one another. The Internet’s massive growth during the past 10 years, which is completely a creation of market forces, will continue (Awad, 2004:6).
Today’s e-commerce is available to anyone, anywhere, in the world, 24 hours a day, 7 days a week. E-commerce ties together the industrial sector, merchants, the service sector, and the content provider using text, multimedia, video, and other technologies (Awad, 2004:6).
More and more today’s business empower front-line workers to do the kind of work once performed by junior management. A trend also is developing toward partnering owners and managers across departments to develop a chain of relationships that adds value to the enterprise (Awad, 2004:6).
Global competitions and the proliferation of products and services worldwide have added unusual pressure to keep a close watch on operating costs and maximize profit margins. E-commerce addresses there concerns quickly, efficiently, and at a low cost (Awad, 2004:6).
Today’s customers are collectively demanding higher quality and better performance, including a customized way of producing delivering, and paying for goods and services. Mass customization puts pressure on firms to handle customized request on a mass-market scale (Awad, 2004:6).
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