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This component is vital to any E-commerce business. It focuses on the business being highly visible and easy to access (McGrawHill, 2002:73).
This component focuses on ensuring that product lines are kept in stock and that delivery is on time (McGrawHill, 2002:103). The audience size of the e-business marketplace, spans across all geographical boundaries. It is important to create capabilities that facilitate global commerce (McGrawHill, 2002:99)
This focuses on two key context dimensions: function and aesthetics. Businesses can employ presentation that is predominantly focused on one or the other in its presentation. At times, the two contexts are combined (McGraw-Hill, 2002:132).
The marketplace capability integrates with other applications for financial and payment processing. Applications include the ability to purchase using a credit card and require integration to provide supplier invoice information to the buyer and to indicate invoice payment status (McGraw-Hill, 2002:89).
This component must be given particular attention by e-businesses as it is an ongoing concern for consumers. E-businesses must instill trust in its users by ensuring the security of all transactions and this can be achieved through many methods such as encryption and authentication (McGrawHill, 2002:181).
Once the online purchase order has been generated, the marketplace can allow buyers and sellers to manage the fulfillment process. The fulfillment process must be enabled to ensure delivery (McGraw-Hill, 2002:89)
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