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E-commerce - Overview - Online Shopping

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Online shopping

Definition

Online shopping, as known as internet shopping, online purchasing, or internet buying, which also includes activities such as online auction. It is same as customers purchase goods or service by exchanging values in actual shops. Internet enables transactions occur through electronic ways by computers. Due to the growing population of internet users, online shopping now is popular, and as an accepted way in which to purchase various types of goods and services. Statistic shows that in 2001, online sales were $48.3bn, representing an annual growth of 45.9%, and was expected to grow more dramatically in the future. Therefore online shopping will be a promising and prosperous business in the following generation (Huang, Schrank, and Dubinshy, 2004).

Types of online shopping shops

There are several different types of online shops with advantages and disadvantages.


  • Online actions

Online actions are popular places for trading goods. Individuals registered as users can buy and sale almost anything online. Online actions companies are, for instances, eBay and Yahoo. The price is normally cheaper than market price; with "past history" functions, users can evaluate sale’s honesty and trustworthy before buying; more information is also provided online, or could be answered in QnA section. However some vender refused to ship overseas, and risks are that venders are registered but are not official business, the credibility is unknown.


  • Classifieds

It is similar to newspaper classifieds. there are many hard to get or used items with sometimes good discount. On the other hand the traders history is hard to evaluate, the risks is relatively higher.


  • Portals

It is like a shopping center gathering a number of shopping destinations together in one location, but online however. The benefit is the variety of shops, and the navigation between shops is simplified. The drawback will be the move of site without being told.



They are online outlets for small or large stores and manufacturers to sell products, such as Supre E-store. The advantage will be the sufficient information provided by retailers or producers, and the credibility due to the direct purchase. The drawback might be the price is average without any discount and promotion.

(Online payment options, 2005)

Steps

1. Decide on a online shop and browse items

2. Put interested Items in a virtual shopping cart (goods can be added and deleted as want)

3. Log in with user name and passwords and fill out personal information (this could contain shipping address, billing address, phone number).

4. Choose a way of payment and delivery method.

5. Confirm order.

6. Log out

(Wikipedia,2005)

Types of payment

Common payments are Credit Card, Cash on delivery (C.O.D.), cheque (personal checks, cashier's check) money order money transfer / delivery on payment.

Or with online shopping website payment systems such as PayPal. (eBay, 2005)

Online purchase industries

In October 2001, there are several main industries had large shares of online sales, which includes:

  • Airline tickets
  • Apparel
  • Computer hardware
  • Hotel reservations
  • Consumer electronics

(Kleindl, 2003)

Online shopping demographics

Gender

  • The United States female Internet population grew at a triple rate of male's growing rate in 2002.
  • In many Asian countries such as China, Hong Kong and Singapore, the average online shopper is male.

(Ramachandra and Wee, 2000)

Age

  • There are up to 50% of online shoppers are customers age from 18 to 49, account for 71% os sales in the United States [www.baltimoresun.com].
  • In China, Hong Kong and Singapore the average online shoppers are under 36 as well.

(Ramachandra and Wee, 2000)

Culture

  • Scandinavian countries have the highest level of Internet usage, however Swedes is least likely to shop online. (Pastore, 2001)
  • British Internet users are highly keen online shoppers. It is suggested that there are almost half of United Kingdom internet users visit an e-tailing shop actually made a purchase.
  • Chinese Internet users on the other hand more interested in internet games than online shopping, with statistic shows that 43% of Chinese Internet users doing online gaming activities while only 16% made online purchases.

(Pastore, 2001)

Reference

Huang, W., Schrank, H., and Dubinsky, A. (2004) "Effect of brand name on consumers risk perceptions of online shopping," Journal of Consumer Behaviour pg.40.

Online payment options (2005) Choice Retrieved October 24, 2005, from http://www.choice.com.au/viewarticleasonepage.aspx?id=103672&catId=100518&tid=100008&p=1/

eBay (2005) Retrieved October 24, 2005, from http://www.ebay.com/

Kleindl, B. A. (2003) Strategic Electronic Marketing: Managing e-business, Thomson Learning, Mason, USA.

Ramachandra, R. and Wee, K. N. L. (2000) "Cyber buying in China, Hong Kong, and Singapore: Tracking the who, where, why and what of online buying," International Journal of Retail and Distribution Management vol.28, iss.7, p.307.

Postere, M. (2001) UK users most likely to visit e-commerce sites, Retrieved October 23, 2005, from http://www.forrester.com/.


Yun Tze Pien 15:02, 3 Oct 2005 (EST)

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