From M/Cyclopedia of New Media
- Street publications have perpetually been a major source of promotion and information for the independent artist and now in the digital age, they are available on the web along with online-exclusive magazines, further advocating independent music.
http://ravemag.com.au/cover.jpg
Image of Rave Magazine October 2004 issue retrieved from http://www.ravemag.com.au.
- An example of street-to-online adaptation is Brisbane-based weekly circular Rave Magazine. It’s Internet website (http://www.ravemag.com.au ), not only offers a page for page download (http://www.ravemag.com.au/raveweb.pdf )of the current issue on the streets to read or print, but a community nurturing local talent.
- Artists can submit classfied advertisements looking for fellow musicians and get their band and gigs listed for free. The site also features reviews of albums, singles, concerts and indie releases.
- Established for over 12 years, in addition to their online readership, Rave Magazine boasts over 72,000 readers and is distributed to over 750 outlets.
- In addition to online offsprings of brick-and-mortar street press, the Internet has also given birth to web-exclusive music magazines (‘e-zines’) with the independent artist in the mind:
- Online zines are becoming more and more popular with music buyers and it’s much easier [for an indie artist] to get reviewed in a new e-zine than an established paper-based one (Selling Your Music Online).
http://www.spleenzeen.com/templates/spleen_v1/images/index2_02.gif
Image retrieved from http://www.spleenzeen.com.
- For instance, Spleen Music Magazine (http://www.spleenzeen.com/ ), published monthly, is available exclusively on the Internet. Spleen features reviews of live shows and new independent releases and interviews with artists, as well a list of upcoming gigs. It also functions as an online community for indie artists and fans with discussion forums and live chatrooms.
- This New South Wales zine is self-funded and caters for fans of emo, punk, hardcore, ska, indie and modern rock. It appeals to even the youngest of fans, actively advocating petitions to lift bans on underage patrons attending club and pub gigs.
- Online magazines not only give indie artists a source of information and opportunities to be featured and reviewed, but to get involved in the music community and mingle with other independent artists, as well as the listening public and industry critics.
Christelle Tan 05:53, 29 Oct 2004 (EST)
RELATED TOPICS
LINKS
REFERENCES
- Selling Your Music Online': p40.
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Christelle Tan 06:01, 29 Oct 2004 (EST)
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