From M/Cyclopedia of New Media
- Independent artists can not only gain exposure and promote their music by setting up their own website and uploading their songs onto the Internet, but also through taking a more aggressive marketing approach by enlisting the help of a professional online service.
http://blackdogpromotions.com/Black%20Dog%20Logo.jpg
Image retrieved from http://www.blackdogpromotions.com.
- Many online international promotion and management companies, such as Black Dog Promotions (http://www.blackdogpromotions.com ), are designed specifically for independent artists. On a monthly fee basis, these services help indie artists gain exposure to a worldwide audience and make a name for themselves without signing to a major label.
- They promote indie music on an online and radio platform by submitting songs to CDBaby (http://www.cdbaby.net ) online record store, MP3.com (http://www.mp3.com ), the Internet Underground Music Archive (http://iuma.com/ ) and all the major search engines.
- Black Dog Promotions also work at getting their artists featured and listed on major indie music sites and e-zines. It offers management services such as creating artist websites and organising fan clubs and street teams. Black Dog Promotions also sell CDs through their online store and send out bi-monthly newsletters and press releases.
- This service also promises musicians a “Featured Artist� spotlight, a dynamic promotional scheme in conjunction with its associated sites, such as CDBaby and Broadjam (http://www.broadjam.com ) distribution services.
- Artists can also submit their songs to be considered for the “Buy Indie Music Compilation� (http://buyindiemusic.com/compilation.htm ) generated by Black Dog Promotion’s online music distribution service, which is sent to major and independent record labels, college and indie radio stations and retail and online record stores.
http://www.musicmakersnetwork.com/jamroom/styles/Fangorn/jamroom_banner.gif
This image was retrieved from http://www.musicmakersnetwork.com.
- If artists are looking for a less aggressive and more hands on approach to Internet promotion, Music Makers Network (http://www.musicmakersnetwork.com ) offers musicians more control of their online presence.
- Instead of having a generic website created for them, artists can create their own homepage with simple web tools and instructions and upload songs and pictures as well as write text.
- While waiting for songs to be accepted by online record stores or Internet radio stations, through Music Makers Network artists can sell merchandise and CDs through their own secure store, as well as create their own customised online radio station to stream their music.
- With a monthly/yearly fee, Music Makers Network is an excellent outlet for indie artists who want an active role in their fanfare; and are not only independent in music, but in management and promotional style.
- Through servicess such as Music Makers Network and Black Dog Promotions , the Internet allows independent artists to earn a living from distributing their work online. Clearly, in the digital age, mainstream artists are not the only ones making a living through music:
- [Independent artists] need to realise that you can make the same $100,000 by selling 15,000 records, rather than a million with a major label� (Jones, 1999).
Christelle Tan 05:38, 29 Oct 2004 (EST)
=
LINKS =
<p>
= REFERENCES = <p>
Christelle Tan 05:38, 29 Oct 2004 (EST)
