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Aisling McCartney
- QUT Student
- Bachelor of Business/Bachelor of Creative Industries
- Second Year
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Research Proposal - Ebusiness
Aisling McCartney 15:41, 27 Jul 2004 (EST)
Annotated Bibliography: The Impact of Ecommerce on Business-to-Consumer Corporations
Bandt, W.D. (1998) “The Digital Unity: Premonitions of the Future of the Last Great Monopoly�, in D. Leebaert (ed.) The Future of the Electronic Marketplace, Massachusetts: MIT Press, pp.115-145 ISBN 026212209X
- The Future of the Electronic Marketplace is essentially a factual book dressed as fiction. This particular chapter is written in short story format with two central characters: a sage and a young executive. Throughout the story, the sage describes the past, the present and the possible future of the digital economy. Although seemingly useless for educational purposes, this chapter actually provides an immense wealth of information on the digital economy. In addition to this, the book’s unusual style captivates its audience making it both an original and effective text on e-commerce. The chapter provides a thorough recollection of the history of e-business and poses some interesting questions about its future.
Aisling McCartney 05:26, 13 Aug 2004 (EST)
Bhargava, H.K and Lee, J. (2001) “Managing the Emerging Technology�, in N.P. and J.M. Ray (ed.) Pushing the Digital Frontier: Insights into the Changing Landscape of E-business, New York: AMACOM, pp.135-152 ISBN 0814406440
- This chapter gives an introductory glance at the ever-evolving environment of online business. It explores how this evolution affects not only the businesses, but also the consumers and the nature of the relationships between these stakeholders. The chapter is written from a business perspective therefore it provides descriptions of emerging technologies and advice on maintaining a competitive yet flexible business structure. It also gives a thorough overview of e-commerce and the innumerable problems associated with conducting business online. Diagrams are used intermittently throughout the chapter to summarize and highlight the important elements of the text.
Aisling McCartney 05:26, 13 Aug 2004 (EST)
Emigh, J. (1999, Aug. 16) “E-commerce Strategies�, Computerworld, retrieved August 10, 2004, from http://computerworld.com/managementtopics/ebusiness/story/0,10801,42775,00.html
- This article was written three years after the introduction of e-commerce and its purpose was to provide an overview of the effects this had had on the existing economy. Although its now five years on, the article still provides a relevant analysis of the evolution of business, in particular, the emergence of totally online intermediaries such as monstor.com and e-bay. It explores the need for flexibility and innovation in online companies, as well as the progression towards a more ‘user-friendly’ or consumer-oriented business structure.
Aisling McCartney 05:30, 13 Aug 2004 (EST)
Emigh, J. (2004, Aug. 5) “GDSN Launched for Global E-business�, Eweek: Enterprise News and Reviews, retrieved August 10, 2004, from http://www.eweek.com/article2/0,1759,1633058,00.asp
- This article is essentially a case study on the introduction of a new technology to the online economy. It focuses on the recent launch of GDSN (Global Data Synchronization Network) by American retail giants Wal-Mart and Proctor & Gamble to improve the quality and efficiency of online communication about product information. The article describes the reasons behind the development of GDSN, what the companies ultimately hope to achieve, and how this technology will affect business interaction online.
Aisling McCartney 05:36, 13 Aug 2004 (EST)
Griffin, J (2000, Feb Issue) “Information Strategy: Business to Consumer E-business and DW�, DM Review, retrieved August 10, 2004, from http://www/dmreview.com/article_sub.cfm?articleId=1858
- The purpose of this article is to highlight the importance of e-commerce in the new millennium focusing on the value of data warehousing (DW) for business expansion and survival. DW is essentially the ability to track a consumer’s purchasing behavior whilst online. The article highlights the benefits of this resource, which include economies of scale, efficiency, and effective mass customization. It also provides a brief summary of e-business and its achievements specifically relating to DW. To summarize, this article focuses on one aspect of e-commerce (DW) and highlights the impact this has had on the traditional business structure.
Aisling McCartney 05:38, 13 Aug 2004 (EST)
Huff, S.L., Wade, M., Parent, H., Schneberger, S. and Newson, P. (2000) “Electronic Commerce - Products�, Cases in Electronic Commerce, USA: McGraw Hill Pty Ltd, pp. 223-301 ISBN 0072375167
- This is a book dedicated to the successes and failures of real world corporations as they transfer their businesses from the old economy into the realm of e-commerce. This chapter highlights the new era of Business-to-Consumer (B2C) companies that conduct all their business online. The examples explored are Dell online, Homegrocer.com, Goodnight Ben and Internet Liquidators. The book dissects these B2C companies’ business practices, history, successes and failures in order to highlight the impact of e-commerce and its associated technologies.
Aisling McCartney 05:42, 13 Aug 2004 (EST)
Kalakota, R. and Whinston, A.B. (1997) “Electronic Commerce and Retailing�, Electronic Commerce: A Manager’s Guide, USA: Addison-Wesley Longman Inc, pp.217-251 ISBN 0201880679
- “Electronic Commerce and Retailing� is a chapter that explores the impact of e-commerce on the retail industry. The chapter analyses the continuous evolution of the industry and provides this information to businesses wishing to remain competitive in the electronic marketplace. It offers case studies and examples of successful ventures and suggests possible models for transferring to online retail systems. And finally, this chapter gives an overview of the possible challenges faced by B2C corporations as they move towards online retailing.
Aisling McCartney 05:45, 13 Aug 2004 (EST)
London, K.C. and Guercio-Traver, C. (2002) E-commerce: Business, Technology, Society, USA: Addison-Wesley ISBN 0201748150
- This is a highly visual book that relies heavily on images and diagrams to captivate its audience. In addition to this, it provides a thorough overview of e-commerce with a particular emphasis on business models, concepts and infrastructure. As the book continues it covers e-marketing, technological innovation and the social and ethical implications of these aspects of e-commerce. The book concludes by highlighting real-world examples and applications of e-business. The aesthetic nature of the text is effective in both capturing the reader’s attention and educating its audience about e-commerce.
Aisling McCartney 05:47, 13 Aug 2004 (EST)
May, P. (2000) The Business of E-commerce: From Corporate Strategy to Technology, Cambridge, UK: Cambridge University Press ISBN 0521776988
- At first glance it becomes clear that this text was written as a form of ‘Self-Help’ book for businesses wishing to enter the online economy. Although it does provide a brief summary of the history of e-commerce, it focuses mainly on e-business strategy, B2C and B2B (Business-to Business) applications, recent technological developments, basic technology requirements for online businesses, and the issues facing corporations that have evolved to become a part of the e-commerce environment. This book provides an in-depth exploration and analysis of e-commerce from an industry perspective.
Aisling McCartney 05:55, 13 Aug 2004 (EST)
McKie, S. (2001) E-Business Best Practices: Leveraging Technology for Business Advantage, New York: John Wiley & Sons Inc. ISBN 0471402516
- Many books provide an overview of e-commerce from either a business or academic perspective however this book focuses on the exploration of the new economy from a technology standpoint. It is a book written to appeal to an audience interested in the technology behind e-commerce and how these developments have been used to improve business practices and structure. It offers a comprehensive guide to current technology and how companies can best apply these technologies to survive and remain competitive online.
Aisling McCartney 05:59, 13 Aug 2004 (EST)
Organization for Economic Cooperation and Development (OECD) (1999) The Economic and Social Impact of Electronic Commerce: Preliminary Findings and Research Agenda, Paris: OECD ISBN 9264169725
- This statistically driven report compiled by the OECD, explores the tremendous growth of e-commerce and the resulting impact on society and the economy. After a brief summary of e-commerce history and growth, the report delves into the effect this has had on business structure, market structure, employment and consumers in the general society. As it is a report, it has been formally structured using labeled sections and subsections. The prolific use of tables accompanied by paragraph summaries in the margin makes the report an easy yet informative read. This is a well-researched report and an excellent resource for measuring the impact of e-commerce on society.
Aisling McCartney 06:02, 13 Aug 2004 (EST)
Rayport, J.F. and Jaworski, B.J. (2002) “A Framework for E-commerce�, Introduction to E-commerce, New York: McGraw Hill Pty Ltd, pp.1-26 ISBN 0071124926
- This chapter offers its readers a general introduction to the world of e-commerce. As the title suggests, it provides a ‘Framework for E-commerce’, which includes definitions of terminology, an overview of the field, description of the roles, relationships and challenges faced by company executives and a general strategy for overcoming aforesaid challenges in this ever-changing environment. This text was written to encourage the audience to take part in the new economy and so it includes basic terminology, descriptions and implications of e-business.
Aisling McCartney 06:04, 13 Aug 2004 (EST)
Samson, D. (2004) “Managing E-business Innovations�, E-business: Value Creation for Management, NSW: McGraw Hill Australia Pty Ltd, pp.62-83 ISBN 0074711695
- As the title suggests, E-business: Value Creation for Management is a book directed at businesses wishing to remain profitable and achieve longevity in the world of e-commerce. This particular chapter gives a thorough overview of the recent technological developments and innovations in the marketplace. It offers methods of maintaining a flexible business structure that allows for advancements in technology as well as providing effective techniques for human resource management. The chapter concludes with a case study on Cisco Systems highlighting the success of these techniques after practical application.
Aisling McCartney 06:09, 13 Aug 2004 (EST)
School of International Business - Faculty of Business (QUT) (2004) Introduction to E-business 3rd Edition, NSW: McGraw Hill Australia Pty Ltd ISBN 7777772570
- As a book written for students studying International and Electronic Business, it provides a comprehensive introduction to the world of e-commerce. It is aimed at those with limited knowledge in the field therefore it contains information that is well researched but easy to understand. The book begins with an overview of the ‘Internet Revolution’ followed by a section on competition and profit in e-business. It goes on to describe enabling technologies, Internet business models, technologically mediated customer interface and security precautions, public policy and finally operations management. This is a very informative book that provides a basic comprehension of e-business, its associated technologies and the issues surrounding the online economy.
Aisling McCartney 06:12, 13 Aug 2004 (EST)
Aisling McCartney 09:42, 13 Aug 2004 (EST)
