User:Carlene Daley

My name is Carlene Daley and welcome to my personal New Media Wiki page. Carlene Daley

Contents 1 Personal Profile 1.1 Degree Minors 1.2 Background 2 Assignment 1 Topic: 2.1 Internet Travel:

Personal Profile

===Age=== 23 years ===Date of Birth=== 14/07/82 ===Nationality=== Australian ===Language=== English ===Degree=== Media and Communication

Degree Minors

1. Television
2. Performance Arts

===Interests/ Hobbies=== Travelling, Dancing, Singing, Drama and Reading

Background

After graduating from secondary school, I completed Certificate IV in "Perfomrance Art and Commercial Dance." A few months later, I moved to Sydney to pursue a career as a performer. After numerous auditions, I was contracted as a musical performer at Universal Studios, Japan, where I lived and worked for 16 months and had the experinece of a lifetime. At the end of my contract in Japan, I moved to London for 2 months before comencing a trip around Europe. Travel has always been a significant part of my life, as I have also visited Hong Kong, Thailand, Scotland and 13 countries throughout Europe. Such experiences might have influenced my chosen topic for the first assignment; Online Travel Carlene Daley 15:08, 1 Aug 2005 (EST) ===Future Plans=== At the comletion of my degree, I intend on securing work as a Casting Director for Theatre and Television. I also plan to be a Producer / Artistic Director of Festivals. Carlene Daley 20:07, 11 Aug 2005 (EST)

Carlene Daley 14:52, 25 Jul 2005 (EST)

Assignment 1 Topic:

Internet Travel:

Including:

• Airline carrier websites,
• Internet travel search engines, and
• Online travel agencies

These businesses include information on:

• Flights
• Accommodation
• Car rentals
• Sightseeing
• Dining out
• Night life

Example websites: Bizrate, Online Travel, Online Travel Corporation, Last Minute.com, Wotif.com, Sidestep.com Carlene Daley 15:49, 25 Jul 2005 (EST) Carlene Daley 17:17, 29 Jul 2005 (EST)

Nelson, S, L (1996) "Chapter 9; Travel and Entertainment with the Web," The World Wide Web for busy people, USA: Osborne McGraw-Hill, ISBN 0078812440

Nelson’s book provides a comprehensive outline of all aspects associated with using the World Wide Web. The first five pages of Chapter 9 includes useful advice on planning trips abroad. This section, akin to the rest of the book, is presented in an easy-to-read layout, comprising of sub-headings diagrams, to complement the text. The text comprises of basic, uncomplicated language, making the book simple and enjoyable to read. Nelson writes from personal experience in using the Internet for travel purposes in which, the information is limited to his own online encounters. Throughout the chapter, Nelson provides examples of favourable travel websites and further discusses certain websites that are ineffective in searching for travel related information and services.

Glossbrenner, A. (1995) “Chapter 23; Travel Information,�? “Chapter 24; Studying Abroad,�? in Internet 101; a college student’s guide, USA: Windcrest McGraw-Hill, ISBN 007024054X

Chapter 23 of Glossbrenner’s book is solely dedicated to presenting Internet travel information, targeted specifically at college students. This section provides specific websites that have proved useful for organising trips, predominantly within the United States. The author also recommends search engine links, which act as guide for directing the reader to other, more specific online travel websites. The book advocates this search method as a useful means of finding diverse information associated with travel; including subway navigation and nude beaches.

Chapter 24 of the book also briefly discusses travel and in particular promotes a website that offers advice on planning the ultimate travel experience at an inexpensive cost. In this sense, the book is most appropriate for seeking information on budget travel.

Hansmann, U., Merk, L., Nicklous, M. S., Stober, T. (2001) “Chapter 22; Travel Services,�? Pervasive Computing; the mobile world, 2nd Edition, Germany: Springer, ISBN 354002189

The book, Pervasive Computing, discusses the role of mobile computing and technology within a social context. Chapter 22 of the book specifically discusses how and why the online travel industry succeeds through pervasive travel applications. The authors focus largely on how the online travel industry promotes technological, mobile devices for the purpose of maintaining customer loyalty. In addition, the book includes methodical type diagrams, which are used in conjunction with the text so as to reiterate the argument. The writing refers to online travel services in a general context, offering theories and logic behind the industry’s motivations for providing travel services, applications and information. In this sense, the writing is indicative of an academic style of writing as it analyses information in a sophisticated and profound manner.

Garrahan, M. (2005) “Holidaymakers are footloose and fancy-free,�? Financial Times, July 13, pp. 1, ISBN 03071766

This newspaper article offers an insightful account of how the development of Internet travel businesses has affected online consumer behaviours and patterns. The article suggests that the online travel business has perpetuated a vast change in the structure of the travel industry as a whole. The report further includes survey statistics, which indicate the extent to which Internet travel systems are used. The report suggests how this data acts as a precursor for the future of the online travel industry. Overall, Garrahan implies that the highly accessible travel information offered by the Internet generates positive consequences for consumers and the whole of the travel industry.

Worldwide Videotex Update. (2005) vol. 24, iss. 8, ISBN 07317891

The Worldwide Videotex Update is focused on presenting comparisons between online travel agencies and airline supplier websites. The article offers recent statistics which indicate the proportion of consumers that purchase from online travel agencies and airline suppliers websites. In light of such findings, the report analyses how the 2 types of online travel companies compete in pursuit of maximum consumers. The article further outlines the specific aspects of the websites that prove successful, as demonstrated by the data provided. In addition, the report discusses how travel companies utilize sophisticated research methods so as to track customer behaviour and in effect, customize their services to meet such demands.

Hoover's Company Profiles (2005) "Amadeus Global Travel Distribution," July 27.

This Journal article focuses on providing a thorough overview of the online travel reservation system, Amadeus. The article establishes Amadeus as a renowned central ticketing provider which is employed by a vast number of travel agencies throughout the globe. The report acknowledges the diversity of Amadeus by outlining the company’s involvement in booking flights, hotels and car hire through a considerable range of agencies. The second section of the article outlines the company’s history, through providing information on the origins of Amadeus. The article demonstrates how the business progressed in the industry detailing the company’s contribution and influence on the market.

Tricia, H, (2005) “Meeting of minds,�? Business Travel World, pp.18, ISBN 13518348

Tricia’s article provides an assessment of the contribution of online travel agencies within European and American corporate markets. The article compares the traditional travel agent to the Internet counterpart. The report outlines how both non-internet agencies and online systems are transforming so as to mimic the successful qualities of the other. The advancement of technology acts as the focus of the piece and the article discusses how its impact will shape the futire of the travel industry. Tricia further evaluates issues of costs offered by traditional and online companies and she proposes how this ultimately impacts the greater market.

Churchill, D (2005) “Lastminute.gone to….,�? Business Travel World, pp.14, ISBN 13518348

This article reports on the recent takeover of major online travel brand, Lastminut.com. The article explains how influential Internet travel companies, Sabre, Cendant and Interactive Corporation have collaborated so as to establish a powerful profile within the industry. Churchill further demonstrates how the 3 companies have progressively developed their empire by acquiring the most recognised and influential travel businesses in the market. The article describes in detail, the relationships between various travel companies and further demonstrates how each ranks against the other in terms of popularity on a global scale. Churchill sums up by speculating on how the takeover of lastminute.com will affect the future of the online travel industry.

Mohl, B. (2005) Boston Globe, “Southwest dodges engines that search for low fares,�? July 31.

The Boston Globe article discusses the outcome of airline carrier Southwest Airlines', decision to refrain from advertising on any third-party travel websites. The article articulates that this strategy is to the advantage of the company, and the report reiterates this notion with quotes from Southwest spokespeople that declare that their objective is to keep customers visiting Southwest.com. The report further demonstrates how Southwest’s decision to disregard such advertising, is detrimental to the success of the third party travel search engines as it limits their ability to provide the most possible options to consumers. In this sense, the article is informative in identifying problems within the industry.

Nairn, G, (2005) Financial Times, July 13, pp. 5, ISBN 03071766

This newspaper article discusses the changing environment of the travel industry and its affects of the operation of online travel systems. According to Nairn, these changes include factors such as, the convergence of powerful travel companies, September 11 and deregulation within the industry. The crux of the writing suggests that those corporations, which do not evolve with the demands of its surroundings, fail to compete in the market and they are ultimately forced out of the industry. The article focuses on travel distribution system, Amadeus, as a means of providing an example of a successful company. The article outlines modifications made by the company such as, technological initiatives and pricing adjustments, which have proved beneficial for Amadeus’ superior position in the market. Overall, Nairn’s analysis provides insight into the workings a sophisticated travel corporation and further reveals the interconnectedness of the online market.

M2 Presswire Coventry (2005) “Sabre Airline Solutions: Online bookings and sales through SabreSonic Web from Sabre Airline Solutions continue to break record,�? June 28, pp.1.

The M2 Presswire report informs of the recent performance of the major Internet airline operator, Sabre Airlines. The article reveals the company’s record-breaking sales, with revenue and bookings significantly increasing. The report provides percentages and numerical data so as to include reliable evidence, which supports the argument. In addition, the writing rationalises the success of Sabre, based on the effectiveness of the website and the company’s competitive prices. The article concludes with a historical outline of the organization, including a brief overview of Sabre’s origins and contribution within the online travel industry.

Lobb, A. (2005) “Travel Site Beams Up 'Next' Trekker; SideStep Campaign Features Patrick Stewart to Challenge Priceline Pitchman Shatner,�? Wall Street Journal. Eastern Edition, July 26, pp. A.18.

The Wall Street Journal article reports on a quirky marketing strategy employed by travel search engine, SideStep. The article explains Side Step’s recent decision to utilise a Star Trek character as the company’s spokesperson. The report further discusses the controversy behind this strategy, as it compares with the promotional tactic earlier adopted by competitor company, Priceline. The article elaborates on SideStep’s proposed image transformation intended by the marketing shift. In addition, comparisons are outlined between SideStep and Priceline which in effect, emphasises the intensified competition between the 2 travel companies.

Gautier, A. (2005) “Business Travel; Far From Home; Love it or hate it, travel is a fact of business life,�? Marketing Magazine, Aug, pp. 40, ISBN 1119044

Gautier’s report is assembled around the question of whether online travel is a positive or negative contribution to the travel industry. The article is centred on the notion that Internet travel systems operate in a manner that encourages business travel. Gautier reveals the strategies employed by travel websites such as, offering cheap flights close to departure time and promoting special deals associated with accommodation. The article further outlines the how travel systems promote entertainment packages specifically designed to impress the business traveller. The article offers an insight into the diversity and detail of Internet travel websites, potentially offered to customers.

Lastminute.com (2005) http://www.lastminute.com, retrieved Aug 6, 2005.

This website link is the official Internet site for Lastminute.com. The website provides a thorough booking system by which customers can reserve and pay for their holiday via the World Wide Web. Initiated in the United Kingdom, the company offers international holidays, short trips, cruises and package deals. As the company name suggests, Lastminute.com provides a means by which customers can secure discounted flights by booking near to the date of departure. Accommodation, tourist attractions, dining out, car hire, cultural activities and travel insurance are also offered by the company which is indicative of the diversity of the system. The system is a series of steps that requires the customer to enter relevant information including, their desired destination, preferred departure area, departure origin and intended length of stay. The site further asks for the number of people travelling, the preferred class of travel and the number of rooms required at the hotel of choice. Finally, the facility provides the customer with a selection of flights and accommodation to choose and pay for online. In general, Lastminute.com, represents an effective and highly renowned travel website.

Soto Ouchi, M. (2005) “Expedia earnings jump as spin-off nears,�? Knight Ridder Tribune Business News, Aug 3, pp. 1.

Soto Ouchi’s document provides a business update of Internet travel organization, Expedia. The article includes a current and detailed account of the company’s financial position within the industry. This includes data, which indicates Expedia’s increased revenue, resultant from the industry’s high rate of bookings. Furthermore, the report offers information into the structure and mechanics of the company, briefly discussing Expedia’s short-term future objectives within the market. Overall, the information is presented in an informative, direct manner, utilising concise sentencing to communicate the necessary details of the company.

Carlene Daley 08:58, 12 Aug 2005 (EST)