User:Cheri Graham

==Cheri Graham==
Email Cheri

====Mini Profile====
Name: Cherito Amor Graham
Born: 10 March, 1985

I'm a student at QUT

=Independent Music:online distribution and promotion=
My passion is for music. For our assessment in KCB336, I would love to explore how Independent record labels and musicians / bands are now using the interent as a way to promote and distribute their music. What are the old forms of music distribution? How have these influenced the new forms of distribution? etc.
Cheri Graham 09:00, 6 Aug 2004 (EST)

==Annotated Bibliography==
1. Benun, Ilise. (2001) Self-promotion online: marketing your creative services using web sites, e-mail and digital portfolios, Cincinnati, Ohio.: North Light Books, ISBN 158180069X.

Self promotion online is the most up to date book covering online marketing plans and designs - for those who want to really succeed in keeping a strong fan-base, client, or customers. Through clear-cut written instruction to very graphic and present image examples, author Benun provides techniques for such things as ‘conveying personality and professionalism with creativity and substance’, and ‘making your website your portfolio’. With real website case studies and industry designer quotes, any questions about how, what, when, where, and how are answered in relation to increasing global exposure for your band or business. This book is a great aid for ensuring that musicians, bands, artists, or organisations are the top choice over other competition.
Cheri Graham 23:15, 12 Aug 2004 (EST)

2. Hartley, John. (2002) Communication, Cultural and Media Studies: the key concepts, London.: Routledge, ISBN 0415268893

This thrid edition provides readers with an up to date, well researched and reliable source to communication, culture and media studies. Anyone who has an interest or works within the creative industries will find this book of great importance because it provides multi-disciplinary explanations and examples of industry key concepts and terminology such as – cultural studies, digital/analogue distribution, DIY culture, intellectual property, MP3, online music distribution. Below each definition for a concept are related words and other associated readings for further study and understanding. Anyone who struggles with technology and culture knowledge will find a better understanding from this book,especially with new interactive media and the new economy.
Cheri Graham 13:53, 12 Aug 2004 (EST)

3. Helmstetter, Anthony. Simpson, Ron. (1996) Web developer's guide to Sound and music: your complete guide to interactive sound design for the interent and web , Arizona, USA.: The Coriolis Group Books, ISBN 1883577950.

This book shows readers how to integrate audio into their webpage’s. To be noticed out of a million others, websites must keep people informed, entertained, and wanting to come back for more. What Helmstetter and Simpson want to communicate is that graphics alone are pleasing to the eye but should not be relied upon to make the success of a webpage. By adding sound and music to a page, it adds value and helps to get the persons message across. This book is basically three books put into one: 1) Web audio delivery techniques, 2) Sound and recording process, 3) Art of sound integration and how to use it on your web site. Sound and music answers all of the questions one may have about what it takes to achieve sound on web sites, providing readers with real life examples to identify with. This book explores step-by-step methods, for example, how to convert files, mixing tracks, recording voice narration etc. It identifies and describes all the technologies one must work with and relates it back to common cases the reader may be aware of.
Cheri Graham 18:56, 12 Aug 2004 (EST)

4. Lathrop, Tad. Pettigrew Jr, Jim. (1999) This is the business of music marketing and promotion, New York, USA.: Watson-Guptill, ISBN 082307711X.

This publication provides musicians with accurate and current information about the music industry, business customs, technology, and finance, also ending with some words of experience and advice from industry professionals. The book is divided into four main parts: ‘The music marketing environment’, ‘Hands on music marketing and promotion’, ‘Music marketing and promotion on the internet’, and ‘In the words of the professionals – interviews’. Hence, this book is great for musicians who are either interested in the traditional process (which this book covers the most) or the up and coming wave of promotion on the internet. Lathrop and Pettigrew Jr cover the lot, defining music marketing and promotion in the marketplace, traditional record company processes, marketing tools, artists’ choices, packaging / visual branding, finance, delivery formats, distribution, live performance, expanding the marketing program, and music publishing (only to name a few). Part Three is a great starting place for independent musicians seeking to be unique and successful as an internet based artist. It covers topics such as creating your own web site, the internet distribution process, promotional tools, and financing. This is where the future in music may lie; taking the DIY alternative.
Cheri Graham 15:58, 12 Aug 2004 (EST)

5. Love, Courtney. (2000) Courtney Love does the math [Online]. Available: Courtney Love does the math [Accessed 20/9/03]

Many may consider controversial singer / songwriter Courtney Love not to be a reliable source but do not be mistaken. Love has been inside the music industry for less than a decade, but she has witnessed and experienced it all. She herself has been battling with record companies and contracts and has had enough just like many of her peers in the industry. It is time for the major record labels to suffer. Love rambles on about piracy, statistics, the RIAA (Recording Industry Association of America), and the possible future for music if people get it right. Love does not find that music downloads and websites such as Napster are piracy. She believes that technology may save the purity of music / artists and will destroy traditional access; having a connection between the artist, to the fans, as opposed to the connection between the artist, to the label, then to the fans. New technologies such as digitalisation and streaming have brought about a real chance to crack the old system, and provide musicians with real freedom, opportunity, and choice. Keep in mind that musicians are not brands!
Cheri Graham 00:23, 13 Aug 2004 (EST)

6. Luini, Jon. Whitman, A. (2002) Streaming Audio: The FezGuys' Guide , USA.: New Riders Publishing, ISBN 0735712808.

This book familiarizes readers with the most current streaming technologies and popular audio formats such as MP3, Real Media, QuickTime, and Windows Media. Luini and Witman provide a wide-range of information going through every possible format and system, and outline the process for preparing audio streaming, running your own server, remote hosting and uploading on-demand files. The inclusion of case studies is of value because it puts all of the methods and theory of streaming audio into practice, and shows the great benefits that streaming technologies can offer for a musician / band in the real world. The authors are very experienced and active within this field.
Cheri Graham 23:15, 12 Aug 2004 (EST)

7. Pepper, Tara. (2002) 'The dance of the independents; during the worst music industry recession in years, the small guys are outrunning the giants and that's the beat of the future (Atlantic edition)' Newsweek [Online], Pg 44. Available: Proquest arts (Document ID: 121959201) [Accessed 8/8/04] ISBN 01637053

This Newsweek article discusses the decline of the Major record label industry, and the up- rise of the small Independent record labels due to the internet and global financial markets providing new and creative ways for artists to reach their customers. All the statistics are displayed to give evidence to the fact that there is something wrong with the major music industry business practice. The ‘hype’ formula in corporate promotion is not working anymore for major labels and they have abused their power. Now they are trying to reposition themselves to fit in with the Independent labels and win back customers.
Cheri Graham 23:34, 12 Aug 2004 (EST)

8. Reece, Doug. (1997)'Two new Net ventures linking with Indie labels', Billboard [Online], Vol.109, Iss. 46; pg 1, 2pgs. Available: Proquest Arts (Document ID: 22502837) [Accessed 8/8/04] ISBN 00062510

This article reports on how new technology companies are seeking to find willing Independent record labels to form partnerships. These companies see potential in online commerce and programming, predicting it as a pilot for new exposure and wonderful sales opportunities. Reece explores the newfound partnership between SonicNet’s Internet music video channel Streamland and Liquid Audio’s Indie 1000 program. This joint venture will ensure that Independent labels will have more access to distribution and sales opportunities of music online. What this means for consumers is that eventually they will have the ability to download and store purchased music on their personal computers.
Cheri Graham 23:56, 12 Aug 2004 (EST)

9. Rifkin, Jeremy. (2000) The age of access: how the shift from ownership to access is transforming modern life, London.: Penguin Books, ISBN 014029547

This book identifies and discusses the major global changes our societies are experiencing; suggesting the demise of capitalism. The ‘new era’ we are living in is now based on intellectual capital, thus breaking down the barriers of ownership and property that once dominated the industrial age. Rifkin covers everything –cyberspace, networks, concepts, intangibles, access, capitalism, digitization, culture, globalization, consumerism, and the future - drawing upon past and present examples for the reader to understand and identify with. It gives us a glimpse into our individual freedom and helps us to define the world in which we live in today, presenting possible future prospects / warning. ‘The age of access’ is useful for understanding the transition the world is undergoing in terms of from old to new. Technologies and medias are emerging / converging, creating new jobs and possibilities for society and the world.
Cheri Graham 13:35, 12 Aug 2004 (EST)

10. Shiva, V.A. (1997)The Interent publicity guide: how to maximize your marketing and promotino in cyberspace, New York, USA.: Allworth Press, ISBN 1880559609.

This book presents inclusive and realistic explanations of the Internet and World Wide Web opportunities on offer to individuals and businesses. It is a guide for those interested in publicising, marketing, and promoting their products or themselves over the internet to better the chances of success. Author Shiva provides readers with the ‘tricks of the trade’ knowledge and tools of the online market place, also including potential media contacts and resources. Independent musicians seeking online promotion may find this book of assistance because it follows the basics of ‘cyber-publicity’, covering the art and science of promotion, gaining useful demographic information and statistics of people visiting your site, key elements of a good publicity plan, and interactive communication.
Cheri Graham 16:10, 12 Aug 2004 (EST)

11. Tedesco, Rich. (1996) 'Artists look for Net change in music', Broadcasting and Cable [Online], vol.126, Iss.31; pg. 47, 1pgs. Available: Proquest Arts (Document ID: 9930477) [Accessed 8/8/04] ISBN 10686827

This article looks at how the internet has narrowed the gap between the individual / company and their publics. New business models are emerging for musicians and consumers, taking on the belief that small is best. What this means is that artists within the industry prefer to market their music through smaller independent record labels online, due to their evident success in establishing strong fan-bases, album sales, and global recognition the pure way. No more are the major labels going to run the music industry. Tedesco draws upon quotes by industry experts and they predict major fundamental changes to the music business for the best. The article also suggests how musicians will eventually be able audio stream live performances online to fans world wide. This is a great new promotional tool for musicians.
Cheri Graham 23:15, 12 Aug 2004 (EST)

===Visit these websites===
Getsigned.com Music promotion tips & strategies for independent artists
Long time comin The nets best directory and resources to promote your band.
Hurlmusic.com Database of Independent and Major Record labels on the web
ioda Independent Online Distribution Alliance
Audio Lunchbox Unristricted. Indie Music.
Cheri Graham 18:42, 11 Aug 2004 (EST)
Cheri Graham 18:19, 19 Aug 2004 (EST)