Name:Jorgen Ingwersen
Email:j.ingwersen@gmail.com
I am studding IF09 Business(Advertising) and Media and Communication, and are also doing a submajor in International Business. This is my second year as an International student at QUT.
Contents |
My annotated Bibliography topic will be about Intrusive Advertising on the internet, such as spam, spyware and popup's. Jorgen Ingwersen 14:49, 25 Jul 2005 (EST)
Armstrong, S. (2001) Advertising on the Internet, London: Kogan Page Limited ISBN 0749431237
This book gives a general understanding of internet advertising, and is providing basic knowledge and principles on how users can generate proficiency of internet as an advertising medium. Steven Armstrong is discussing the issues such as what failures a firm may do, and how to be successful when advertising on the internet.
Zeff, R. and Aronson, B. (1999) Advertising on the Internet, New York: Robert Ipsen, ISBN 0471344044
This book is written mainly for businesses who want to take advantage of the possibilities of internet advertising. It briefly discusses what online advertising is and its pretty short history. It is relevant to understand how the phenomenon of intrusive advertising works and the techniques it uses. Chapter 2 in Advertising on the internet clearly explains the most common models of internet advertising such as e-mail advertising, buttons, text links and advertorials. It also clarify how businesses take advantage of these models. Chapter 3 explains the direct marketing concept, here it is possible to understand how business take advantage of internet to get their advertising message out. This chapter also explains concept such as spam, junk mail and the use of banners in direct marketing.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
James Suh (2005) “INTELLECTUAL PROPERTY LAW AND COMPETITIVE INTERNET ADVERTISING TECHNOLOGIES: WHY "LEGITIMATE" POP-UP ADVERTISING PRACTICES SHOULD BE PROTECTED,�? St. John's Law Review, vol.79, no 1, pp.161-194.
This article clearly explains and defines pop-up technology and the types of pop-up advertising. The main parts of the article discuss the legality of Gator corporations (now Claria Corporation) pop-up advertising. It points at important issues of pop-up advertising that uses adware to target consumers, if this is a form of spyware or does it just benefits the consumer by making the consumers more informed, generate cheaper programs and making the advertising more relevant to the specific consumer. Mr. James Shu clearly outlines the benefits of pop-up adverting for the consumers and takes a positive approach on the internet advertising issue.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
Xavier Dreze, Francois-Xavier Hussherr. (2003) “Internet advertising: Is anybody watching?�? Journal of Interactive Marketing, vol. 17,no. 4, pp. 8-23.
This article gives comprehensive information on how people watch banner advertising on the internet. This is done by giving the results of an eye tracking study and discussing the findings. The article describes scientifically and in depth how the study are being conducted and its concrete results in numbers are given. However the conclusion gives some valuable information about banner ads and how they are perceived by the consumer. After discussing pros and cons the article concludes that banner advertising can be effective and create brand awareness, even if the click-trough rate is not high.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
Ben Elgin in San Mateo, Calif. (2004) “Guess What -- You Asked For Those Pop-Up Ads.�? Business Week, vol.3889, pp. 94-96
Guess What – You Asked For Those Pop-Up Ads discusses the adware industry by taking the point of view that adware is so big because it works. The article looks at how the adware corporations uses statistic to tell the consumers that they asked for the pop-ups’ or at least know they are there. Claria Corporations states that 94% of the users know they have Gator installed on their computers, and then uses this statistic to conclude that they asked for the pop-up ad. However another study showed that only 43 % of the users knew it was Gator which caused pop-ups. Ben Elgin gives insight to how these big corporations work and their policies towards their audience, but concludes with giving the costumers three advices to be able to avoid the pop-up ads.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
Brian Morrissey (2005) “How Will Advertisers Fare In Fight Against Spyware?�? Adweek, vol.14, no.17, p.12
This article gives an insight in the adware/spyware industry, which the main players are and how big the industry really is in terms of profits and turnovers. It looks at why big corporations like download.com have stopped carrying programs carrying advertising supported software. Mr. Morrissey explains why this is happening by arguing that consumers are increasingly getting scared of what might be the consequence of these spywares/adwares. The article also presents the views of representatives of the industry and educators like Ben Eldman from the Hardvard University, to get a deeper understanding of all sides towards this industry.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
New York Times (2005) “Some owners trashing their infected PCs / When stealth software attacks, many replace the computers rather than fix them�? New York Times, 31 July 2005, Huston Chronicle
This short newspaper article is about owners trashing their infected PCs. This example provides the story of how annoying some consumers think these spyware/adware programs really can be. The article actually tells about people that are so tired of adware, spyware and viruses that instead of trying to fix them, they rather by a new computer. According to the article there are a numerous of occasions were this has happened.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
Mathias Klang, (2004) “Spyware – the ethics of covert software�? PhDThesis, University of Gøteborg, Sweden.
This journal article gives a comprehensive understanding of spyware, every aspect from; the technology, legality, business, model, privacy, anti spyware programs, legislative approaches used by different countries and the ethics of spyware. Mr Klang starts with giving a definition on spyware, then goes to the explaining how the spyware works and how users get it on their computers. Then it provides 5 examples on how spyware works on the user’s computer, by both providing name and corporation of the spyware producer, and which program it follows. These examples give an understanding of how the industry works and the diversity of different types of spyware programs. The article then provides a broad discussion about the legality of such behaviour, and the EULA contract users have to accept to install the program, were the users ‘agrees’ to receive these adware/spyware programs. Mr. Klang provides a wide discussion of spyware programs, by showing a broad range of the aspects of spyware. However the article fails to see the benefits of some of these programs, and differentiate between adware and spyware.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
Z S Demirdjian (2005) “Toward Taming the Monster in Electronic Mail.�? Journal of American Academy of Business, vol. 7, no.1, p.1
Mr. Demirdjian is in this article discussing the exceptional growth in sent e-mails around the world, from 31 billion a day in 2002 to expected if 60 billion a day in 2006. He further argues that e-mail has flattening hierarchies of business and presented enormous benefits for corporations by increasing speed and lowering cost of communication. However Mr. Demirdijan argues that we have in some cases failed to see the some of the inherent liabilities such as stress and overwork. The article gives an example which says that this has resulted in that student are increasingly sending teachers unnecessary e-mails and expecting to be on call 24/7 which results in a workload that eats into the professors’ private time. The worst offenders in sending unwanted e-mails according to Mr. Demirdjian is still the spammers, but he imply that there is everyone’s reasonability to “tame the electronic mail monster.�?
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
Colin Grimshaw (2004) “Marketers count the cost of spam.�? Revolution, pp. 56-60.
This article looks closer at the problem of ISPs spam blocking filter. The ISPs argues that these filters are there to protect the costumers toward unwanted spam mail, however many of these filters block legitimate permission-based e-mails, or opt-in e-mail. According to Mr. Grimshaw Brightmail blocks about 15% of its e-mails, while the big corporation AOL claims to block as much as 80 % of received e-mails. Marketers have to be careful with the word choice in their e-mail, the article shows that words like free, offer, £ or click often automatically blocks the e-mail from getting trough to the costumer. This article clearly shows the difficulties marketers are faced with, not only by being read by the consumer but by reaching them.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
Reid Goldsborough (2005) �?The Benefits, and Fear, of Cookie Technology,�? Tech Directions. Ann Arbor, Vol.64, no.10, p.9
The Benefits, and Fear, of Cookie Technology looks at how the new anti-spyware legislation currently considered by the Congress in the US, would hurt the advertising industry and the consumers. According to Mr. Goldsborough the ban of cookies would hurt the online adverting industry, and make fewer free web-sites for the consumers, thereby providing costumers with more pay-sites on the internet. The article also provides a brief overview of what cookies actually is.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
Patrick J Cunningham (2002) “Are cookies hazardous to your privacy?�? Information Management Journal, Vol.36, no.3, pp 52-55
Mr. Cunningham article provides comprehensive information about cookies and where to find even more information about cookies and the technology behind cookies. The article gives an understanding of the benefits of using cookies, as well as the downside of the technology. The article is very informative and explains general understanding of cookies and what it actually does, and are able to do to the users computer. Mr. Cunningham takes a look at an interesting debate about cookies as records. There has been cases were organisations use cookies and other types of technologies to track what an employee are watching or reading, then uses these as an evidence for sacking the employee. Mr. Cunningham underlines that these kinds of procedures should be carefully investigated, since there these technologies are editable and erasable, and cookies can not identify who is sitting in front of the computer. To sum it up this article gives information about cookies technologically, but more important it looks at how these cookies can be a treat to the users privacy.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
Chang-Hoan Cho, and Hongsik John Cheon. (2004) “WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?�? Journal of Advertising, vol. 33, no.4, pp. 89-97.
This journal article is about advertising avoidance on the internet. It covers three aspects of advertising-avoidance; cognitive, affective and behavioural ad-avoidance. The article uses these three aspects to investigate why people avoid internet advertising. The study beyond the article suggests that people avoid advertising messages on the internet because of the perceived clutter. The article discuss the differences of traditional adverting and internet adverting and the relationship between attentions these ads are given and the effects of these ads.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
Schlosser, Ann E, Shavitt, Sharon, Kanfer, Alaina. (1999) “Survey of Internet users' attitudes toward Internet advertising.�? Journal of Interactive Marketing, vol. 13, no.3, pp 34-54.
This journal article is about a study pointed at US internet users’ attitude, perceptions and judgments of internet advertising. Firstly the article defines the term internet advertising as any form of commercial content available on the internet that is designed by businesses to inform consumers about a product or service. Then it compares internet advertising towards traditional advertising, to see the differences and challenges an advertiser need to consider, when executing an internet ad. Then the article explains what kind of research that has been done before, to see what the objectives and goals of conducting their survey should focus on. This article gives specific measurement of people perception towards internet advertising based on attitude, advertising utility, indignity, trust, price perceptions and regulation. The attitudes towards internet advertising are also compared to result based on traditional advertising, to see the differences and strengths and weaknesses of internet advertising.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
Gordon, Mary Ellen, Lima-Turner, Kathryn De. (1997) “Consumer attitudes towards Internet advertising A social contract perspective.�? International Marketing Review, vol. 14, no.5, pp. 362-375.
This journal article investigates how internet users make trade offs among attributes associated with internet advertising policy. Attributes that are taken into considerations in this article is access to advertisements, placement of advertisements, message, influence on fee, and information collection. The article shows that internet users are not like some previously assumptions about them as advertising rejecting. The article shows that web advertising is more effective for attracting and interesting potential customers or for developing a favourable brand attitude than it is for actually selling something.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
Holloway, Andy (2003) �?Shoot the messenger,�? Canadian Business, Vol.76, no.12, p. 58
‘Shoot the messenger’ investigate a new type of intrusive advertising. Advertisers can use the popular msn messenger, which is an instant chat service provided by Microsoft. Spammer can trough this program generate instant message containing the advertising message or other more harmful material such as spyware or viruses. This can be done by a function in the program called “send file to other�? and a simple e-mail generator, this enables any spammer to get straight into your desktop. However it is easy to protect itself against it, but there are few people who actually know about this. This article is a couple of years so this “error�? can have been fixed by now.
Jorgen Ingwersen 10:57, 12 Aug 2005 (EST)
