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Annotated Bibliography

E-commerce - The Raise of Online Shopping

Chesher, M.and Kaura, R., and Linton, P. (2003) Electronic Business & Commerce, Great Britain: Springer, Ch.1, pp.6-10, ISBN 185233584X.</dt>

These pages focus on the “Organizational Change�, “New Generation�, “People and Information Technology�, and “Globalization� in e-commerce, factors which play an important role in the success of e-commerce. Technology brings people and organizations into a new dimension, which brings about changes in the organization in economies, internal and external environments. These improvements in information technology are “Globalization�, which allows people, organizations, etc. to communicate across the world easily. Through globalization, people, and firms access geographically dispersed markets and enhance the potential of the cyberspace market. Clearly, Internet technology and its ability to reach customers on a global basis has become more effective, and this text, interprets how improvement of technology allows success in e-commerce. </dd>

eBay Inc, Tiffany & Co “Leaders: Psst, wanna buy a cheap bracelet?; E-commerce,� The Economist. London, vol.372, Iss.8382, page.13, retrieved July 3, 2004, from Link.</dt>

This article offers a good example of success in online shopping. e-bay is the biggest online auctioneer, but a lot of companies complain about the fraud sold through this in those online auctioneer, damaging their brand name. However, e-bay still became a successful auctioneer for internet users. They even expanded quickly abroad, in China and India, for example, where there are relatively relaxed copyright and trademark laws. Because e-bay is concerned about the sale of counterfeits, they do a lot to protect the companies’ brand name. Although sellers and consumers do the trading by themselves, they still need to be registered and make the trading histories public. We understand that a risk will be there when you buy something online, but this example shows us that the online commerce still can be successful, because consumers, sellers, and companies are protected by the auctioneer. This article shows that although people buying online are not as safe as in traditional shops, we still can see the success of online shopping all over the world. Not only has the behavior of consumers change, but also, the safety of the e-commerce has changed too. </dd>

Jackson, P., Harris, L. and Eckersley, P. M. (2003) e-Business Fundamentals, London and New York: Routledge, Ch. 3, ISBN 0415225945.</dt>

This book talks about e-commerce fundamentals. However, this chapter of “e-commerce Technology� tells us about the recent development of the Internet and World Wide Web, and discusses how some companies conduct their business through the Internet. In this chapter, the author discusses the Internet Technology deeply. It provides a lot of information about how the internet works between the public, private and voluntary organizations. It also explains how the development of technology brings people together across the world. You can see that as Internet technology grows up, it enhances the potential to extend the market in e-commerce. Why can e-commerce be successful? Why are the numbers of people doing online shopping growing? This chapter tells us that the Internet technology helps people experience an easy and convenient way of e-commerce, and even meet people over the world.</dd>

Kiviat B. (2004) “Spend a Little Here, Save a Little There�, Time. New York, vol.164, Iss.6, page102, 1page, retrieved August 9, 2004, from Link.</dt>

This article explains when people spend money for shopping in the traditional way, and find it hard to save money for their expectation. However, new breeds of companies try to make credits, benefits, even cash rewards to consumers who shopping online. Some companies also help consumers to plan for their child’s college education. When consumers shop online, they get a rebate into their saving account. How wonderful planning it is for consumers? People spend money for their needs, meanwhile, they can save money automatically. This article explains why the number of consumers do online shopping is growing. The main reason is not only convenience for consumers, but also, the benefit they get from the companies is very high when shopping in cyberspace.</dd>

Kurt, P. (2003) “State of the Industry- Growth in online shopping slows, but channel shift continues,� Internet Retailer, retrieved August 1 , 2003, from http://www.internetretailer.com/article.asp?id=9871.</dt>

This paper explains that the growth of online retailing may have cooled a bit, but, consumers continue shifting their shopping habit to cyberspace. As this paper show a lot data that all about the growth of consumers keep doing online shopping, and they are becoming more comfortable buying online. Online companies design a lot benefits, and strategies to reach and keep their customers. Especially, they focus on “channel shifting� which results customers feel really convenience to shop online. Companies believes that do well online advertising (website) can increase people do online shopping, so that they focus on the channel to communicate with the consumer, and make more people enjoy shopping online. This paper also state that broadband spreads, it can help the online shopping increase even further. That means nowadays technology skill is important for success in online shopping. We can understand form this paper that the market in e-commerce is still very big, even the online retailing is slowing down, but the consumers’ shopping habits are shifting to cyberspace.</dd>

Phan, D. D. and Stata, N. M. (2002) “E-business success at Intel: An organization ecology and resource dependence perspective,� Industrial Management + Data Systems. Wembley, vol.102, Iss.3/4, page 211, 7 pages, from Link.</dt>

In this article, the author says that e-business today plays a major role in the world economic growth. The text provides a lot of data for us to see how companies get profit when they put the market online, such as, Intel Corp.. The paper presents clearly the reasons for success in e-commerce, as technology advances and the computer industry develops and grows. Companies get the opportunity to redesign their business process in way that provides new competitive successful entries into e-business. Online businesses meet a big market in cyberspace. We can see the development of e-commerce is growing. Companies and organizations can utilize the cyberspace’s market potential to extend the online market, so e-commerce becomes more successful.</dd>

Postrel, V. (2004) “Selection ranks above price among the benefits of shopping online,� New York Times (Late Edition -East Coast). New York, N.Y. page C.2, retrieved April 22, 2004, from Link.</dt>

The author gives two main reasons for success in online commerce. Firstly, lower prices, many online shoppers experience that the prices on Internet are lower than the prices off-line. Secondly, larger selections make e-commerce become successful - Internet shops offer wider selections that are simply impossible in traditional stores. These two reasons make it convenient for consumers to shop online. It changes consumers’ behavior when they do e-shopping: they do not need to sort through item by item, because e-shopping provides the search engines to consumers. The paper also discusses online bookstore, Amazon’s, success in e-commerce. It provides consumers a good service that allows them to discover something they like. It shows online shopping not only helps people save money easily, but it also represents real increase in the standard of living, bringing people more convenience.</dd>

“Survey: A Perfect Market,� The Economist, London, vol.71, Iss.8375, page. 4, retrieved May 15, 2004, from Link.</dt>

This paper shows that the internet is profoundly changing consumer behavior. E-commerce has the potential to extend even more, as we can see in a lot of examples from this paper. Internet technology is growing, at the same time, the convenience for people is increasing. The author explains that consumers can “use the internet when ever they want, how they want, and for whatever they want�, which can make consumers find an easy way to get what they want in cyberspace. It also mentions that the internet is the best and most effective way to reach consumers, as a lot of people spend more time on online than watching television. Using search engines can help consumers find the lowest price effectively also. Saving time, and money for using online shopping, the online market will succeed in getting bigger and bigger.</dd>

Tedeschi, B.(2004) “No longer a niche marketing outlet, the Internet is now attracting shoppers from almost all walks of life,� New York Times. (Late Edition -East Coast), New York, N.Y., page. C.4, retrieved March 29, 2004, from Link.</dt>

This article gives many examples to show the maturation of the online retail industry. It also explains that people shopping online already became mainstream. As technology, skills and high educational growing, the internet using population also continues to grow, that means the number of online shopping users will increase too. Internet technology and higher education let people have a good opportunity to recognize the terms of “online shopping�. Also, this article also tell us young people tend to buy things online is more than older people, you can see how younger people bring online shopping into the mainstream for our life. Shopping in cyberspace becomes mainstream not only with the growth of technology skill, but also the convenience. Consumers can select many products, which are shipped directly to the recipient. That, consumers can return items which they bought online also make people feel comfortable to shop in cyberspace. Many companies design benefits to attract consumers and shop online, when consumers do online shopping just the same as shopping in traditional ways, however, they will get more convenience from online shopping. Online shopping will become successful mainstream in the coming century.</dd>

Leung Sum Yee 23:46, 12 Aug 2004 (EST)