From M/Cyclopedia of New Media
About Me
My name is Sophie Uhlhorn. I am a second year Journalism/Law student at QUT. My future aims are still a little unclear, yet I hope to do something within International Law.
Links
Some useful links include:
I can be emailed here.
Annotated Bibliography
New Media and Business
Using four main case studies, I plan to explore the success and ventures of online trading through companies whose only shop front is the internet web site.
My case studies are:
Putting e-tailers back into business the HotShed way
Author Unknown. (2003, Aug 10) "Putting e-tailers back into business the HotShed way", Australia Post: Priority Magazine, retrieved August 2, 2005, from http://www1.auspost.com.au/priority/index.asp?issue_id=23&area=features&article_id=499
- This article discusses the purchase of fallen e-business dstore.com.au by Brisbane company Hotshed and the success dstore.com.au has had since its takeover.
- This is an example of how e-commerce, with the right business plan, can have success as an online shop. The article makes reference to the Internet boom and the many failures, including dstore.com.au. As with many articles about Internet business, it notes the key ingredient to a successful internet business is fulfilment - delivery of product/service. This is an interesting point that has a common thread among various articles.
SophieUhlhorn 16:14, 2 Aug 2005 (EST)
'Net gives head start to business owners
Potter, Bill (2003) "'Net gives head start to business owners" Delaware Capitol Review, 29 Sept., p.3.
- Potter provides an excellent example of the advantages the internet can provide for a small business. The angle of the article is the new concept of how the internet has helped two small business owners in the United States set up their business before they became a 'brick and mortar' store.
- The main advantage according to the article is how selling a product over the internet first, using sites such as eBay, can provide a cost-saving way to build up a client base, learn some tricks of the trade and provide general preparation to set up a 'brick and mortar' shop.SophieUhlhorn 15:06, 8 Aug 2005 (EST)
E-commerce companies ready to cash in come '99
Rodriguez, Karen (1998) "E-commerce companies ready to cash in come '99" The Business Journal, 28-31 Dec., p.20
- Rodriquez discusses four broad elements related to e-commerce. These are:
- The Internet
- Business forecasts
- E-commerce
- Business growth
- Using these broad elements, the article discusses the growth and revenue of major internet companies, including eBay, Amazon.com and Yahoo!. It discusses the business model used, and the successes of it. Rodriguez also gives statistical data on growth and productivity of various e-commerce businesses.
- Another important aspect of the article is Rodriguez' mention of moving beyond the revenue of advertising. This is an important element, where online stores/services are making a profit from the service offered, and not just the advertising space.SophieUhlhorn 20:54, 8 Aug 2005 (EST)
Hah! Fooled you
Jennings, Charles (1998) "Hah! Fooled you" Oregon Business, 1 Aug., p46.
- Jennings writes about his experience amongst what he describes as the “new media hoopla�? in Hollywood. He recalls the predictions made by media giants, corporate moguls and even then Vice-President Al Gore, and compares them to the only correct prediction (according to Jennings) made by Apple representative Adam Kay. Jennings talks about the Internet’s ability to create winners and losers at amazing pace, and the addition of brand new technologies, strategies and speed of success. He also makes reference to Amazon.com, predicting that the ‘Amazon effect’ will continue – where product/service delivery over the web will continue to grow.
SophieUhlhorn 21:00, 8 Aug 2005 (EST)
A walk into the unknown
Tandukar, Amita (2005) "A walk into the unknown" BRW, 30 June - 6 July, pp60-61.
- Tandukar's article is primarily about small business owners. It gives a number of case studies, one of which focus’s on internet supermarket, Greengrocer.com. The obvious success of the business was when Woolworths bought the company in 2000/2001 for around $25 million.
- Tandukar notes the comparison’s between running a small business and working for a large company, and e-commerce interestingly is seen to be a part of this comparison. Also, Tandukar highlights some of the key points that can increase company performance on the internet.
SophieUhlhorn 21:16, 8 Aug 2005 (EST)
Electronic Commerce and the Global Knowledge Economy
Flew, Terry (2002) "Electronic Commerce and the Global Knowledge Economy" New Media: An Introduction, South Melbourne, Vic.: Oxford University Press, pp139-161, ISBN 0195508599.
- In his chapter, Flew identifies the principles underlying e-commerce and the variables that are connected with it. His focus extends from just one type of e-commerce to exploring several kinds of e-companies. This includes the ideal of the ‘knowledge economy’ and securities issues such as intellectual property rights.
- Also, Flew makes a comparison between the predictions made during the ‘dot.com hype’ of the late 1990s and the outcomes now that there have been several ‘dot.bombs’. Flew explores the consumer perspective of e-commerce and identifies key issues consumers are concerned with when it comes to purchasing over the internet.
- Flew explores the legal and ethical frameworks of e-commerce, and looks at what the future may hold for the consumer, the corporate world and the workers. The idea of a ‘global economy’ is also discussed in great detail, focusing on the bigger picture rather than single internet companies.
SophieUhlhorn 21:20, 8 Aug 2005 (EST)
The Australian guide to selling on the Internet
Ayling, Geoff (2001) The Australian guide to selling on the Internet: how to turn a website into a profit centre, Warriewood, NSW.: Business + Publishing, ISBN 1875889337.
- Ayling is writing about business on the internet from a marketing/sales perspective. His aim of the book is to show the reader the benefits of using the internet as a sales medium. Ayling's two main arguments are that using the internet for sales is:
- effective; and
- inexpensive
- He provides that if the right marketing program and business plan is applied, the Internet will be beneficiary for business. He presents the reader with the fundamentals of an effective marketing program and takes the reader through a step-by-step guide on how to 'turn a website into a profit centre'.
SophieUhlhorn 15:08, 9 Aug 2005 (EST)
Be competent in eBusiness
Tilde Group (2003) Be competent in eBusiness , Manly, NSW.: Tilde Publishing, ISBN 0734606133.
- This book could be categorized as a type of e-business text book. It covers the key features of e-business covering areas such as:
- legal considerations
- security considerations
- introductory knowledge
- workplace case studies and scenarios
- terms and concepts related to e-business
- various tasks/exercises.
- This book provides the reader with detailed knowledge, providing solutions for common e-business issues such as maintaining client base and having a secure business.
SophieUhlhorn 15:12, 9 Aug 2005 (EST)
Blueprint to the Digital Economy
Tapscott et. al. (1998) Blueprint to the Digital Economy: Creating Wealth in the Era of E-business, New York.: McGraw-Hill Professional, ISBN 0070633495.
- This text provides the reader with a broad general knowledge of e-commerce and e-business. It argues that it is no longer a matter of when e-business communities will become prominent, but a matter of how to capitalize on the community by developing successful strategies. It also provides the reader with new terminology, such as EBC’s (e-business communities) and introduces new concepts, technologies and ideas associated with successful e-commerce.
- As well as providing information on how to create a successful e-business, it also gives detailed factual information and presents arguments on how, why and when things work. It gives an insight into international economy and markets, providing the reader with insider knowledge.
SophieUhlhorn 15:28, 9 Aug 2005 (EST)
Benefits, impediments and critical success factors in B2C E-business adoption
Dubelaar, Chris., Sohal, Amrik., Savic, Vedrana (2005) "Benefits, impediments and critical success factors in B2C E-business adoption," Technovation, vol. 25, no. 11, pp1251-1262.
- Dubelaar et al. discuss what they describe as the 'perceived' benefits of e-business. They provide definitions of terms used in the e-business environment, focusing around one form of e-business: business to consumer (B2C) electronic commerce. Definitions are provided for the actual term e-business and various other dot.com terminologies.
- Dubelaar et al. compare the 'old economy' to the 'new economy'. They identify what does and does not work and outline the factors that have been proven successful by various major internet companies. Interestingly, there is also reference made to the various types of literature available on the topic, and compare and debate the different arguments about what makes a successful e-business.--SophieUhlhorn 14:00, 10 Aug 2005 (EST)
The Cases of eBay and Amazon
Javalgia, R., Cutlera, B., Todda, P (2004) " An Application of an Ecological Model to Explain the Growth of Strategies of Internet Firms: The Cases of eBay and Amazon," European Management Journal, vol. 22, no. 4, pp464-470.
- Javalgia et al. discuss the rise and fall of the e-business boom. They provide factual information and ideas as why most businesses failed to meet expectations or declared bankruptcy. Some of the reasons outlined are lack of security, lack of infrastructure, lack of strategy and poor business models.
- The internet is described as a ‘virgin’ environment, and as a unique example of the relatively fast fail/success rate. Comparisons and parallels are drawn between eBay and Amazon, and great insight is given to each company’s business strategy. Strategy, according to the authors, is one of the most important factors in successful e-business.
- Also, it is argued that Internet companies have a greater dependency on the other e-companies and also on maintaining a client base. Amazon, it seems defies the strategy of maintaining client base because of its reliance on expansion, at which it is apparently successful.--SophieUhlhorn 14:26, 10 Aug 2005 (EST)
Internet Commerce Solutions
Internet Commerce Solutions (2002) Retrieved Augest 11, 2005, from http://www.magal.com/ics/index.cfm
- This website is reflective of the e-commerce community. The aim of the website is provide strategies and training when building an e-business. The aim is to boost the performance of existing companies by developing an e-business side of the company.
- Along with Internet Commerce Solutions own business pitch, the website also provides details on various strategies and plans which when put in place for the business plan for an e-business. The strategies are ones with a long term investment in mind, and provide interesting aspects on developing a successful e-business.
SophieUhlhorn 11:08, 11 Aug 2005 (EST)
eBay Australia
eBay Australia (2005) “eBay explained,�? retrieved August 11, 2005, from http://pages.ebay.com.au/ebayexplained/index.html
- This is part of the massive website of eBay.com.au. It is here where eBay decribed themselves as a 'global' marketplace and as one of the safest places to trade online. Also, eBay have offered easy access information on the 'how to' side of eBay, making the use of eBay very accessible.
- Along with the eBay tips, there are also member stories which highlights the success they've had and have built up business using eBay. There is also a large amount of information available about security. This is interesting because security is one of the main consumer concerns, and eBay have responded to this by providing detailed information on how safe eBay is.
SophieUhlhorn 11:40, 11 Aug 2005 (EST)
Reputation and e-commerce
Standifird, Stephen (2001) "Reputation and e-commerce: eBay auctions and the asymmetrical impact of positive and negative ratings," Journal of Management, vol. 23, no. 3, pp279-295.
- This document highlights one of the most important e-business strategies, the importance of reputation. Using eBay.com as the example, Standiford explores the positives and negatives of reputation ratings. Furthermore, Standiford recognises e-commerce to be one of the biggest markets in the US. He argues that the key difference between ‘brick and mortar’ trading and online trading is that the seller’s presence is continuous; there is no simultaneous meeting of buyer and seller. From this argument, Standiford has explored a number of elements (with eBay as a case study) such as possible implications (advantages and disadvantages etc) and reputation. He includes at the end of his report his findings and synthesis.
SophieUhlhorn 09:44, 12 Aug 2005 (EST)
Consumer trust in B2C e-Commerce and the importance of social presence
Gefen, David and Straub, Detmar (2004) "Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services," Omega, vol. 32, no. 6.
- An experiment focusing on trust in the online environment, a particular issue in the broad issue of security. The authors recognise that trust is one of the major issues when it comes to purchasing products online. In their study, the authors have identified that in online environments, predicting the outcome of a purchase is often risky, therefore establishing a level of trust is difficult. The report includes data findings and analysis.
SophieUhlhorn 10:06, 12 Aug 2005 (EST)
