With regards to Viral Marketing, the term spiral refers to the passing or forwarding on of a message because an individual thinks that others will find it amusing and/or interesting. In a lot of cases, the “Success stories in this category were rarely intended to be "viral," rather, they were intended to be funny, dirty, and/or interesting. (The Superfriends email was originally sent to only seven people.)�? (Rohrbacher, 2000).
An example of a spiral viral marketing movement is that of the Hamster dance site. This site was never intended to be quite as popular or widespread as it is today, as the website was constructed primarily as a recreational activity. �?In July, 1998, Hampton's owner, Deidre LaCart, an art student who was then 37, took on a wager with her sister and her best friend as to who could build the most popular Web site�? (Maclean’s, 2000, 92). From its offset, the site started drawing an abundance of visitors, “and within six months it had attracted more than 30,000 hits (to date there have been 75 million)�? (Maclean’s, 2000, 92). Hence, from something as small as personal bet, it is now possible to buy Hamster Dance songs and merchandise, as well as hear ‘Hamster Dance song mixes’ at a number of nightclubs.
“Prettification with purpose�?, Maclean’s. (2000) Vol. 113, Iss 48, p92. ISSN 00249262
Rohrbacher, B. (2000) “The Power of Viral Marketing�?, Clickz.com. retrieved 24 October, 2005 from http://www.clickz.com/experts/crm/crm_strat/print.php/831941
Daniel clark 09:25, 28 Oct 2005 (EST)
